Water coolers are no longer plain vanilla
.

Press Release

Primo Media Contact:
Kelly Lockwood Primus
kprimus@primowater.com
336-331-4057

Water Coolers Have Gone From Drab to Fab
Innovative features and consumer conveniences abound in new models

Winston-Salem, NC January 27, 2009 - Water coolers are no longer the white, industrial type monoliths that were only fou nd in doctor’s offices and company lunchrooms. Today’s water coolers come in exciting finishes that coordinate with any home décor and offer fast-flow taps, energy saving modes and a host of other innovative, consumer-friendly features.

“Water coolers now feature many stylish décor elements that fit into any kitchen design,” said Carrie Collins, director of product marketing at Primo Water Corporation. “These are now come with stainless steel finishes and numerous family-friendly features.”

Families are finding that water coolers are becoming a “must-have” kitchen appliance with the following features:

  • Stainless Steel Finishes: water cooler finishes now match the décor of other kitchen appliances
  • Integrated Control Switches: ergonomic controls are integrated into the sleek design of the cooler
  • Energy Saving Switch: turn your hot tank off to save money on electric bills
  • Child Safety Tap: protects children from accidents due to hot water
  • Quick Water Flow: fast flow means no waiting for container to fill with water
  • Energy Star Rating: coolers are helping the environment in the fight against global warming
  • Taller Fill Area: cooking pots and water bottles can easily be inserted and filled in taller area
  • Top Loading Models: contain probes to pierce cap and prevent spillage
  • Bottom Loading Models: enable bottles to be hidden in base for aesthetic and ergonomic value
  • Quick-Fill Capacity: rapidly chill and heat water for immediate use

Starting at $99, water coolers can be found in the plumbing and hardware section of home improvement, mass merchandise and hardware stores across the country.

About Primo Water Corporation
Primo Water Corporation, a privately-held company based in Winston-Salem, North Carolina, manufactures, markets, and services mineral enriched bottled water that meets both the convenience consumers seek and the environmental benefits they desire. To learn more and to join our community for exclusive offers, including free cooler giveaways, visit www.primowater.com

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