Why Primo
Our mission is to inspire healthier lives thru better water. Since 2004, millions of families have trusted Primo to provide high-quality water for their homes. We’re working to help families drink more water, better water, every day because Primo is one decision towards a lifetime of health.
Create healthy habits
Help reduce waste
Choosebetter water
According to the Centers for Disease Control drinking water helps your body:
- Maintain a normal temperature
- Lubricate and cushion joints
- Safeguard your spinal cord and other tissues
- Remove waste
According to the National Institutes of Health, staying hydrated helps prevent symptoms of dehydration, such as:
- Disruption of mood & cognitive function
- Gastrointestinal issues
- Disruption in heart and kidney function
- Headaches
Help Reduce Waste
Choose Better Water
Water quality is a common concern among many families.
For your health and well-being, Primo's Purification Process removes or significantly reduces the presence of:
Chlorine and
chlorine
by-products
Bacteria and
parasites
Heavy metals
including lead
Trace levels of
pharmaceuticals
& more
See how Primo® Water compares to Brita® Water Filters*:
| Contaminants Reduced or Removed | Primo® Water | Brita® Pitcher Filters | Brita® Bottle Filters |
|---|---|---|---|
| Lead |  |
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| Asbestos | |
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| Atrazine (Herbicide) | |
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| Cryptosporidium / Giardia | |
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| Lindane (Pharmaceutical) | |
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| Chlorine (Taste and Odor) | |
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| TTHMs | |
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| Turbidity | |
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| Benzene | |
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| Trichloroethylene (TCE) | |
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| Copper | |
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| Mercury | |
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| Cadmium | |
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